To study the complete e-commerce customer journey, we analyzed: 15 million clicks across 35 retailers, translating into more than 500.000 orders. Using 64 different metrics, we uncovered what drives customers to buy more, refuse less, and have higher satisfaction with retailers during e-commerce transactions.
Are you a marketer, eCommerce manager, logistics, or operational specialist? Here's what you'll learn from our study:
1. How to streamline and unify marketing with logistics data for a holistic perspective on your conversion rate (closed deals);
2. What impacts your final conversation rate from a logistics perspective;
3. Smart ways to reach business KPIs; tips into better cooperation between the marketing and logistics departments.